IndexIntroductionThe appeal of an advertisement to an audienceEvaluation of the purpose of the Michelob advertisementConclusionWorks CitedIntroductionThe Michelob ULTRA advertisement is very optimistic, with several settings that evoke a sense of sexuality and entertainment. When evaluating this advertisement, it becomes evident that it appeals to both men and women, especially those who like to drink alcohol. The commercial conveys the idea that consuming this specific beer increases one's energy and encourages people to never stop pursuing their passions. Through the depiction of men and women dancing to live music in a bar, a girl dancing in her room, and a boy playing soccer with a Michelob refrigerator nearby, the ad creates a sense of camaraderie and emphasizes the joy of sharing a beer with friends. .Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayThe appeal of an advertisement to the audienceThe audience is aimed more at young adults and adults who like to have fun. The ad theme is more fun and exciting and has broader appeal not only to older adults but also to adults in their twenties. Michelob's saying is "It follows our rhythm." His thesis is that we all have a “rhythm” that keeps us going and that we need a beer to keep up and that is Michelob. Although the advertisement is a very tempting phrase that does a good job of attracting the slightly older audience to have a beer. The commercial actually wants to attract the attention of those who want to have fun.*“That rhythm of ours always goes forward. Dream, create, share. It's a pace that never stops and we need a beer that keeps pace." With these words he pushes consumers towards Michelob Ultra. But how can this beer be better than the others? These ads tend to focus on young adults and the life of the party, as you might say. Their products imply that a simple beer can bring us together and keep us moving. Although in reality advertising is only used to paint a pretty picture. What really makes people want to have a drink is just how they feel. Many, when angry or happy, want to go out with friends to enjoy a drink. Even though it seems like advertising gives more appeal to the consumer if they are thinking about drinking and they see the advertisement, it gives them a push to go out. In a way it can bring people together. Assessing the purpose of Michelob's advertising Michelob is said to be a *"superior light beer" which compared to other beers is what most call "better" Due to the fact that it is not simply flat water as other beers are. *It is also one of the lowest carb beers for people on a diet. Since it may appeal to those who love fruity cocktails, he also drinks whatever he wants while also trying to lose belly fat. Michelob Ultra is also said to *claim that it made the beer industry take carbohydrates to another level. It's not much different from other beers which are also light in carbs and calories. The Michelob commercial is successful because it gives a good impression of how a “good beer” can make you feel. It makes the audience believe that you will really enjoy drinking this beer. The advertisement uses entertainment, appealing to people of legal age and also including a bit of sex appeal when men and women have some type of sexual interaction. The ad presents an idea of ​​pathos as it shows a lot of emotions in the advertisement, it exudes the charm of happiness and joy of being present having fun, which is