As part of the market research team for digital marketing solutions, my job was to analyze a café's business from the customer's perspective. Therefore, on August 18, I went for breakfast at Café 5 to personally experience its unique atmosphere and simultaneously review the menu. The bar's opening hours were from 9am to 9.30pm, making it available to customers throughout the day. It was located on the opposite side of the beach with a beautiful view of the ocean. The area is a very popular location among people as it is close to the city center and the beach. Café 5's sizable sign effectively sculpts the venue's logo in the eyes of passersby, setting it apart from surrounding smaller restaurants. There were various car parks nearby which made the bar easy to access and the arrival very comfortable. Not only the service environment contributes to the great success of the bar, but also the products it offers. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Although the bar offers both indoor and outdoor seating, the latter proves too tempting for patrons who are captivated by the beachfront view of the ocean and boardwalk. In the outdoor seating area customers can look out over the beach, watching people walk along the boardwalk. The Café offers a beautiful service environment with a Parisian touch to its decor and furniture. All inventory was kept in red, making the design stand out. Everything fit together perfectly and made it feel like you were in a Parisian bistro instead of a regular Townsville bar. Before entering the cafe, I was amazed by the large ice cream counter at the entrance. I decided to order a coffee first and experience the beautiful scenery outside and have an ice cream before leaving the cafe. The ordering process took some time and energy, which was optimized thanks to the quick service and the resulting absence of queues. The staff were friendly with big smiles on their faces, instantly making me smile too. I leafed through the menu, which was printed on A3 paper and laminated on both sides. I was a little disappointed by the limited variety of products they had to offer, but at the same time they made it simple and easy for me to choose. I was pleased to see the multitude of gluten-free options, proving that they want every customer to be able to choose from their menu. I ordered a coffee and avocado toast. The price for a small coffee was 4 dollars and compared to other cafes the price is similar and reasonable. When I went back outside to sit down I realized that my chair was a little wobbly. As soon as a staff member noticed this issue, they quickly responded and took care of it. The sounds present were ocean waves and conversations around me. The staff members were dressed in matching black and red uniforms and looked very professional. Everyone was always smiling and very courteous to every customer. The coffee arrived very quickly at my table in a little red cup with some chocolate powder on top and some sugar on the side. Before drinking the coffee I thought that maybe it was still too hot, due to past experiences. However, when I tried the coffee, the temperature was perfect and, thanks to the chocolate powder, it tasted delicious. Shortly after, my avocado toast arrived on a red plate. So I was looking for whatever promotion the bar had, but I didn't see a single poster or banner outside anywhere. I searched online and realized that they mainly focused on online marketing by having various social media sites like Facebook and Instagram.