“A journey of thousands of miles begins with one step”Now, with the rapid growth of technology, the world is becoming smaller every day and to stay with this world you need to have practical knowledge of any topic rather than any theory. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Practical knowledge is important everywhere, as a person cannot learn to drive by reading thousands of books on the subject. There should be practical knowledge of driving. Likewise, management students cannot learn management without entering the field of real business. So he/she can know the business problem and market situation, only theoretical knowledge is not the song of management training, practical knowledge also has the same importance. The summer internship is part of the comprehensive management study and carrying out such project work is required by the examination and evaluation department of different universities necessary for their partial fulfillment. We have a great opportunity to visit and complete our internship at The Times of India. We have a sense from the RMD department of how they control their business and move forward. We took the project title for our project work as “CONSUMER AWARENESS REGARDING TIMES MAGAZINE GROUP”. The task behind this project was given as part of the summer training to find out consumer satisfaction and awareness towards Times Group's target audience magazines with the help of primary data. That is, through questionnaires and feedback. The data collection was carried out on the basis of Google Docs forms. It is a moment of pleasure to present this project report undertaken by us as a completion of our summer training for our MBA course. After completing this project, we realized the importance of people who supported us a lot. Each study requires guidance from someone who works in that field. First of all, I would like to extend our gratitude to BENNETT COLEMAN & CO. LTD who gave us the opportunity to work and study in their work culture. “THE TIMES OF INDIA” division who gave us permission to start this project and carry out the necessary research work and use the department's data. I would also like to extend my gratitude and thanks to MR. RAJESH BHATIA, Senior Manager, RMD, under whose supervision and guidance we were able to complete this research. He was the main driving force that helped us outline the research and also guided us every single step. I would also like to thank all the other staff members who were able to help us and who provided us with various information in the field which made the practical aspect of our work experience more aware. Another person who has played a vital role in this research, and to whom we would like to extend our gratitude is MR. DHRUMAN PATEL, for helping us in the research and for helping us overcome the various obstacles we faced. Without his guidance it would have been impossible for us to complete this research. We are extremely grateful to our guide DR. ANITA SUNIL guides us and solves our problems during the scheduled summer internship and all at the faculties of LJ Management Institutes. We are also grateful to our parents, dear friends, readers and everyone who supported us, motivated us to work hard and gave us an opportunity to prove ourselves during the Summer Training. Last but not least, we would like to thank God for his mercy andgrace upon us. LJ Institute Of Management Studies The final project of “TIMES OF INDIA” was very enlightening and knowledgeable. We conducted a research study on the factors influencing subscription to “TIMES OF INDIA” magazines. The research study was limited to Ahmedabad, Anand, Petlad, Khambhat City with a sample size of 200 people. I collected primary data through a questionnaire. We were also provided with the bank data which we used as secondary data. The report contains information regarding history, mission, vision, industry information, company information, product information. It also contains details about the research methodology which includes research problem, choice of research design, data sources, data design, collection form, sample size, sample design, questionnaire. Also contains a brief introduction by Bennett, Coleman & CO. Ltd and Times of India. The report also includes findings on why people don't read Times group magazines and what motivates them to read Times of India. Based on the information provided by the respondent I have exposed findings and recommendations which can be of great help for the company to increase its market share and prove to be important for BCCL (Bennett, Coleman & Co. Ltd) and useful for increasing the perception and responsiveness of the “TIMES GROUP” magazine. We were given a goal of 55 subscriptions per person across new readers, current readers, and left-wing readers. Which we have tried to satisfy with our devotion and diligence. Literature Review The press has continued to improve by adding awareness and persuasion to high levels of exposure. when TV or online is overused and response from any additional advertising would be reduced, better results would be obtained from underutilized magazine advertising that is still in a sleep section of its response curve. Media combinations were more effective when print was part of the mix. Overall, TV+online+print was the strongest combination. I know that nowadays all campaigns that use TV will also be used online, but it is better to use print as well, to push consumers towards purchasing. Magazines were found to be the most cost-effective medium across the entire shopping channel when examining two related measures of ROI (cost per person and people engaged per dollar spent) from ten Cross Media Research™ studies — Based on cost per person, magazines are prove to be the most efficient means in three out of five phases of the purchasing process. For the unpackaged goods category (22 studies), as with the overall results, magazines were the largest contributor to brand awareness, brand favorability, and purchase consideration/intention. Magazines contributed 33% or more in four of the five stages: brand awareness, ad awareness, and with a significant impact on brand favorability and consideration/purchase intent. In today's media environment, successful campaigns must incorporate a mix of traditional and digital media. Delivering a consistent message across a variety of channels can improve consumer purchase intent by 90% and brand perception by 68%.10 In the upper funnel, the combination of desktop and print increased brand awareness through to the 96% campaign. Additionally, survey data shows that consumers trust print over any other advertising medium. Since many of us shop online, marketers can take advantage of this trust to drive sales both online and offline. A clear, coherent and diverse media strategy shouldguide any marketer's ad placement decision. Magazine Media 360° measures audiences across multiple platforms and formats to provide a complete and accurate picture of consumer demand for magazine media brands. Nothing informs a discussion better than hard data, and the 2016/17 Magazine Media Factbook is full of conversation starters. Research continues to demonstrate that magazine media is the most trusted, inspiring and influential media of all, with a powerful ability to drive sales. The process of selecting readers when they choose a magazine ensures the relevance of the content to the individual reader and an empathy with how the magazine sees its world. A personal relationship is created. The personal relationship between reader and magazine is a characteristic of magazines around the world. The average paid magazine is read for 54 minutes, picked up 5.4 times, and the average page is opened 2.5 times. In a growing multitasking world, where consumers increasingly consume more than one medium at a time, magazines stand out as the most used medium on their own without the distraction of other media. Angela McRobie has suggested that “in media and cultural studies, journal media studies has occupied a less central and prestigious place than other media studies” and this remains the case more than a decade later. However, the studies conducted on women's magazines, although limited in number, have demonstrated a sense of complexity and a field fraught with debate not only about the nature and importance of women's magazines, but also about how exactly they should be studied conflict emerges in many studies in which the author must evaluate her personal sense of self and her relationship with women's magazines against an academic and feminist perspective. The Cosmopolitan is an international monthly magazine for women, launched by Schulich and Field of New York in 1886. Published in Germany since 1980, Cosmopolitan has worldwide distribution in approximately 100 countries and has 64 editions and is published in 35 different languages. In 1886 the magazine was taken over by the Bauer Media Group, previously belonging to Marquand Media AG. The award for particularly innovative products is chosen from around 600 products and is awarded every year by an expert jury made up of dermatologists, editors and industry representatives. Award-winning products in 15 different cosmetic categories are presented in the printed version, usually in March. This presentation should not be classified as advertising but rather as editorial content of the magazine. The study revealed that of the 86 respondents, 47.7% registered magazines before using them and 52.3% did not. Of the 86 respondents, 63 or 73.3% prefer to use the Internet, 37 or 43% said they do not have time to go to the library, 11 or 12.8% said they are not required to read materials for educational purposes and 7 or 8.1% do not know where to find magazines and newspapers. The most popular reason for not using magazines and newspapers is the preference for using the Internet. Another reason for not using magazines and newspapers is the lack of time to go to the library. Aviv Shoham (Senior Lecturer, Graduate School of Business, University of Haifa, Haifa, Israel) Consumer compulsive buying is an important area of ​​inquiry in consumer research. behavioral research. The importance of studying compulsive buying stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for studying positive consumption behaviors. Furthermore, research on the negative aspects of consumption is useful because it can.