Logos are symbols made up of text and images that help us identify brands we like. The basic function of a logo is to give your business a unique brand that differentiates you from other businesses. A logo is different from branding in that it is a part of your brand and not the other way around. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The elements of a logo are typography, imagery, color, and context. The creative process to create a logo followed by most designers is: So, how to design a logo? Get inspired Learn everything you can about logos Develop your creative process. Design Brief: Gather information from the client. Research: Learn more about the client's industry and history. Reference: Test a project for the client's needs. Conceptualization: Design and develop the logo. Reflection: Allow the idea to mature. Presentation: Choose a couple of projects to show to the customer. Set the pricing system accordingly. Learn from others. Research your audience. Immerse yourself in the brand. Save all your sketches. Research online. Create mind maps or mood boards. Build a board and take it apart. Stop the clichés. Make the design versatile. Use a grid to produce a timeless design. Use pen and paper. Build vectors. Decide on your fonts carefully. Stay away from gimmicky typography. Use a maximum of two fonts. Tell a story story. Consider the space around the logo. Design an active logo. Think about tones and colors. Keep up with the trends. Practice all the time. Mistakes to avoid while designing: Underestimating the importance of a correct color scheme .Fall into the trap of creating cool and flashy. Underestimate custom typography. Be easy to predict. Think of your designs as peerless. The difference between warm and cool colors: Warm colors are vivid and energetic and tend to advance in space. While cool colors give an impression of calm and create a relaxing impression. The difference between tints, shades, tones: Tints add white to a pure hue. Shades adds black to a pure shade. Tones add gray to pure gray. What is the color wheel? It is a tool for combing colors and choosing one. Color Types: Primary Colors: Red, Blue, Yellow. Secondary colors: green, orange and purple. Tertiary colors are created by mixing primary and secondary colors. There are six basic color combination techniques: Complementary color combinations. similar color combinations. triadic color combinations. split and complementary color combinations. rectangular color schemes. square color schemes. Choosing Logo Colors: Choosing colors for your branding shouldn't be about your favorite color, but rather what you want your logo to say about your company. Here's a crash course in the psychology of color and what the world's 100 most valuable brands are doing. How do companies choose logo colors? People choose their logo colors for a wide variety of arbitrary reasons. Some choose their favorite color. Others like the color of their first car for what it represented at the time. I originally chose purple as The Logo Factory's official color because it was my (now) wife's favorite, purple and teal were a trendy color combination at the time and red, my favorite, seemed a little gaudy for what I wanted to represent. Others take a roll-of-the-dice approach, hoping to stumble upon a color scheme that looks “pretty” on a web page. All.