New trends have emerged in recent years that have had a huge influence on how marketing organizations collaborate, communicate, innovate, and evolve. As digital marketers, we live in a fast-paced world where rules and strategies change daily. One moment you think you've got the YouTube algorithm right, and the next you're tearing your hair out wondering why your content isn't getting enough views. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay As we look forward to 2019, here's a look at the top trends that will supercharge your marketing strategy. Live Streaming It's no surprise that video continues to dominate social media. Expect to see a continued shift towards video content and live video in particular. Video streaming accounted for 75% of all internet traffic in 2017, and there are no signs that things will slow down. Studies have found that viewers watch live streams 3x longer than pre-recorded videos. Look for major platforms like Facebook, Twitter, Instagram, and Snapchat to double down on live video by improving the quality of the feed and adding more interactive features. Mobile video Mobile video ad spending will grow 49% to about $18 billion in 2018, Recode reports, while non-Mobile video ad spending is expected to decline 1.5% to $15 billion. You can expect to see a decline in video consumption on laptops and computers for the first time, while video views on phones and tablets are expected to increase by 25%. The average viewer is expected to watch 36 minutes of online video per day on a mobile device, versus half (about 19 minutes) on a computer. Growth Hacking Also known as growth-driven tactics, these are marketing processes specifically aimed at increasing growth of revenues. SEO is still one of the best growth hacking strategies simply because you are getting more popularity from people who are already inquiring about your product or service. As technology evolves to allow for additional search options, you need to adapt your strategy to meet your audience where they're looking for you. Attracting leads with great content and exciting twists (like a giveaway or challenge) can help move the dial in converting these leads into sales. Artificial Intelligence (AI) Combined with big data and machine learning, artificial intelligence is expected to have a huge impact on how we market to our consumers. Users can expect highly personalized content delivery, automated based on their personality and lifestyle. Starting an AI strategy can be expensive and require specific skills that are often difficult to obtain as the role is in high demand. However, the large initial investment shows promising results for those willing to take the plunge. Take for example recent data captured by Salesforce's State of Marketing report, where high-performing marketing teams are more than twice as likely to use AI in their campaigns than lower-performing ones. 57% of marketers using AI already say it is absolutely or very essential to increasing touchpoints with customers and prospects. Salesforce also points out that marketers expect the use of AI to increase.