Marketing and technology have become increasingly important in the business world and are being incorporated to increase the competitiveness of an organization. In the past, they were used as opposing divisions with different programs, budgets and members. The combination of these two fields produces the resourcefulness and efficiency needed to reach more consumers and increase profitability. The advancement of technology in the modern world has increased the accessibility of information, and virtually every human concept is becoming more and more dependent on it. Therefore, it is extremely important for an organization to have a presence in mass media or any other far-reaching digital channel that allows it to reach more potential customers and improve its administrative and commercial efficiency and profitability. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Incorporating technology into the marketing department will enable the organization to realize consumer trends that are useful for establishing market strategies, devise online and offline communication that personally addresses consumers, establish online surveys that provide crucial feedback to consumers, and improve the automation of work among various stakeholders (Parzek, 2004). The Hoosier Media company should, therefore, begin training its employees on the use of new advanced technologies to take advantage of these benefits. While desktops are very useful in the workplace, I would recommend the company also purchase laptops for their members, especially those who are predominantly mobile when performing their tasks. This will increase their portability and they will be able to work from different locations without being limited to their offices. The company is also expected to increase its networking capabilities, such as faster Wi-Fi, which will increase work efficiency and quality in the workplace. A very important marketing strategy is to leverage the capabilities of the social network which will help increase awareness, build a loyal community and generate advertising. The strategy to do this would basically involve building the organization's Twitter and Facebook following, driving traffic to the organization's blogs, and creating effective search engine optimization (SEO) for the organization's website. In order for the business to have a rich online presence, it must have hyperlinks to content such as videos, audio, podcasts, and even links to other web pages. These technical terms require input from an information technology expert. The company should, therefore, create an IT department that is competent enough to produce high-quality web pages and blogs that increase its online presence. The IT department should be able to perform conversion optimization to get as many potential customers as possible to visit the organization's website. Email is also one of the greatest marketing tools available (Schiff, 2014). With customers' consent, the company may send them emails, with additional information and content that may be tailored to the customer's personal interests. Some tools that could be used to accomplish this tactic include MailChimp and Constant Contact. The company may also use remarketing tactics that ensure that if a potential customer visits the company's website, the company's advertisements will appear on other websites they visit. This method is particularly convenient. Due to the rapid growth of smartphones, it is also important to ensure that your business website is mobile friendly, so that).