Price is the amount of money customers pay to purchase the product. According to Quickmba, 2004, the margin account should be taken into account in the decision as a response to the possibility of a competitor. Price creates sales revenue. For example, it is the cost. The price of goods is an important factor in the value of sales made. In theory, prices should be determined based on customer demand with goods sold at affordable prices. Customers will research the prices of goods sold because it shows how they value what they are looking for and what they want to pay. Price is not a problem for my restaurant. This is because my restaurant offers the price that the customer can afford. We offer the customer a premium and average price compared to other restaurants. Besides that, we also offer high quality service compared to others. For example, in other restaurants they offer the best quality food at higher prices than us, we offer high quality food and service at premium and medium level