The reason is that you don't want to risk your business losing the culture and vision of the company you built because once sold, the buyer can say no to anything at that point. Sixth: no compromise on the big things, but compromise on everything else. This rule helps you maintain your vision, purpose, and core values. These are things you should never give up on, but having flexibility on the value proposition, products and even the service you create to fulfill your purpose is very important. Seventh, figure out how to achieve your goals on a limited budget and then cut your budget in half. According to the author, low budget principles should be applied to the company from the beginning. This would mean not wasting money on fancy offices and color brochures. The goal is to stay alive until you have discovered the secret to success. Eighth: It's a marathon, not a sprint, which means you need to build long-term systems and focus on small, connected businesses.