The true value of a lifetime customer manifests itself as each new customer relationship develops. Start by offering value across multiple channels. Look for ways to bring relevant content to your customers' purchasing decisions. Adapt your value to your customer's needs. Try new ways to connect, long-form blog posts or 15-minute podcasts, then implement the strategy over a planned period of time. For example, if a customer signs up for your task management SaaS platform, it would be helpful to send a welcome email that includes helpful articles and case studies on how to effectively communicate with a remote team. Email marketing is another powerful way to improve your CLV. In a study by the Database Marketing Institute, Arthur Hughes examined “average customer LTV predictions based on an email strategy.” By integrating your email strategy with personalization techniques, these numbers grow significantly. See below. Image Source Reactivate dormant consumers by creating a sense of urgency and scarcity. Issue these customers with a coupon code valid for 48 hours only. A remarketing campaign can also bring interested visitors back to your website with one-off offers. Get more repeat sales by offering customers a deadline and