While some of these weaknesses are directly within their control, many of them are not. Let's start by discussing two pain points that are within their control. First, Ford has been plagued by some major recalls. The most recent, on the newly redesigned Ford Escape, suffered from the risk of the engines overheating resulting in engine fires. Not only can recalls be costly in terms of the expense needed to repair the vehicles involved, but they can also have a huge effect on the organisation's reputation. This blow to the organization can sometimes be permanent and almost damaging depending on the severity of the event