Topic > Swot Analysis: Assignment: Under Armor: SWOT Analysis

This is a major advantage for the company as its value chain is similar to that of its competitors. The design is based on the network of raw materials. This mesh is made up of both natural and synthetic fibers. Production networks, in the case of clothing manufacturers, are the fulcrum of the marketing phase. An example of this in North America would be garment factories in the United States that use subcontractors, both domestically and based in the Caribbean. While in Asia, an example would be Asian apparel contractors with contractors, both domestically and overseas. The company secures customers by focusing on export networks. These networks mainly involve retail outlets with branded clothing along with worldwide purchasing offices and trading companies. Distribution tends to focus on retail outlets such as department stores, specialty stores, outlets and post offices