The most successful companies spend millions to build a strong brand image. Disney must continue to expand the brand at every opportunity and maintain focus on its image. The creative energy of Walt Disney himself must be present throughout the organization. Disney can't afford to lose its "magic" because the stakes are too high. So far, Disney is a textbook example of marketing genius. The mantra “Think local, act global” is a winning strategy for Disney as their product has a worldwide market. Everyone loves to have fun and escape into a fantasy world every now and then. ReferencesDisney Living: The official channel for the newest and most exciting Disney products for all ages. (n.d.). Retrieved September 4, 2015. Kotler, P., & Keller, K. (2012). Marketing Management (14th ed., Global ed.). Boston, [Massachusetts: Pearson.Our Activities | The Walt Disney Company. (n.d.). Retrieved September 4, 2015, from https://thewaltdisneycompany.com/disney-companiesWarren, C. (n.d.). Disney Marketing: The World's Happiest Social Media Strategy. Retrieved September 4, 2015, from http://mashable.com/2011/08/03/disney-social-media/Yue, W. (2009, November 1). The irritable EuroDisneyland. Retrieved September 4, 2015, from