The area's demographics show the largest consumer base of professional and student adults ages 24-54 with a household income of $52,000 and above. The main target market is professional workers, who will represent a high percentage of customers who will have a greater demand for the product, the breakdowns by age and income show that a large part has sufficient disposable income to be able to frequent Rooms for Dessert catering and high level entertainment. The sub-segment market is based on the heterogeneous approach: “The heterogeneous approach exploits differences in consumer demands. Segmenting the market into small portions allows your company to satisfy individuals” (Bradley., ND). Rooms for Dessert will target customers who want a sweet treat not necessarily a high-end dessert, such as customers who are generally not concerned about health or