Marks&Spencer The Marks&Spencer (M&S) brand has become famous throughout the world as the largest British clothing manufacturer. The company now has more than 800 stores. There are around 700 stores in the UK and the rest are in 40 other countries. Modern M&S is a multidisciplinary network working with the best leading manufacturers and designers. It provides its customers with different groups of products. The company was founded by a Jewish immigrant from Slonim (now a territory of Belarus) Michael Marks. In the port of Hartlepool, in the north-east of England, Michael Marks opened a penny bazaar (Marks Penny Bazaar), where he sold pins and other products. In 1884 Marks moved to Leeds, where he met Thomas Spencer and made him his partner. The new company was called Marks and Spencer. The first Marks and Spencer store opened in Leeds Kirkgate Market, where the gold commemorative clock commemorating this event is located. In the following years, Michael Marks and Tom Spencer already had outlets in many locations in the North West of England. . In 1998, the company became the first commercial retailer, which managed to make a pre-tax profit in excess of £1 billion. In the 20th century it earned a good name by selling exclusively British products, becoming a permanent partner of the English. producers. They have pursued a full refund policy for unused items, regardless of the date of purchase. In 2005, the company only allowed items to be returned within 90 days and in 2009 within 35 days. There was no other British company that had such a loyal returns policy. Since the 2000s the company has developed into other sectors including food, housewares, furniture, technologies, beauty products, financial services.Opening......medium of paper......expansion of the public of consumers.A lot of effort and money is invested in the modernization of production, changes occur in formats with separate product lines and stores in general. Much attention is paid to advertising to maintain the brand image globally. Many famous personalities are happy to participate in advertising the products of this brand. Among them, at different times were Erin O'Connor, Myleene Klass, Tanya Nadjila, Peter Kay, David Beckham, Antonio Banderas, Claudia Schiffer, Helena Christensen, Tatjana Patitz, Lisa Snowdon. Now the face of the company is Dannii Minogue, known as a singer, songwriter, actress, model, TV presenter and DJ. While in South Africa, where the ad campaign was filmed, she wrote in her blog: “I'm so happy to have signed a contract with M&S. I am honored to be the face of this company”.
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