IBM had to design a system smart enough to help the world work smarter (JVBL, 2011). IBM is founded in the field of computers and technology; however 20% of services are dedicated to producing their own hardware; while the rest of his dedication went to consultancy in the IT and technology field. At a time when the world was experiencing major changes in the way of life, IBM came up with a system that helped the world run smarter. In every program offered by IBM there is a similar feature: IBM's SMART programs; are an imitation of it – typically precedes the name of the specific counseling program involved (JVBL, 2011). IBM has shown the world how to live better through its own methods such as waste reduction within the company. This program reduced waste companywide by 44% in five years and was an important signal to others