Using fear, although not aggressively, Silveri highlights the fact that excessive alcohol consumption is the third leading cause of preventable death . The author discusses this topic in a way that seems to scare anyone she is trying to convince. A mother reading this might worry about her daughter, or a college junior who drinks frequently might take his drinking habits much more seriously after reading something like this. Furthermore, by ending the article on an optimistic note, it allows the reader to have some hope. Silveri mentions reducing maladaptive alcohol use through better recognition of the negative tendencies that arise from alcohol abuse in adolescents. (Adolescent Brain Development and Underage Drinking in the United States: Identifying the Risks of College Drinking