Perception and reception is a branch of psychoanalytic theory. With perception and reception in art the focus has shifted from the artist to the viewer. It is also emphasized that the idea of ​​reception in art history is not entirely new and that this concept, based on the viewer, was the norm during the 15th century where art was seen from the viewer's point of view and not of the artist. . At the beginning of the 20th century we aligned reception with psychoanalytic theory. Rudolph Arnheim was an author and art historian trained as a psychologist whose primary focus was on sensory perception. His intention was to challenge the predominant idea in the culture that the verbally thought idea is superior and that somehow artistic thoughts based on the eye of perception are not. Vision and thinking are the same process. It is important to recognize that perception should be as important as reception (thought), because the intelligentsia is not enough if there is no vision. In Visual Thinking Arheim writes: “the symmetrical position of the two functions in the halves of the brain has come to symbolize the fact that these functions have equal dignity and therefore should receive equal dignity and therefore should receive equal consideration, especially in education. It places both perception and thought as equals where neither has any superiority over the other adding: "Everything we are learning about the mental functioning of scientists and artists reinforces the belief that the intimate interplay between intuitive and intellectual functioning explains the best results in both fields.” Another aspect we need to take into consideration is the effect of both perception and reception through...... middle of paper ......torian Norman Bryson presents to us how the way we perceive art could be influenced by environment. In his article entitled The Viewer Speaks he stated that “Talking to Pictures” demonstrated that, despite the supposed birth of the viewer, it is still the museum that has the final say in deciding how it is expected to be ordinary viewers voluntarily repress what could be their truest and most profound responses to art.” A museum could hinder the relationship between the viewer and the image. In conclusion, perception and reception are two functions of equal importance in our experience of viewing the image, but also the focus is no longer in the artist but in the viewer. Art is a record of perception shaped by our previous representation. And the power of art is expected to be between the viewer and the image, but that experience can still be altered and manipulated.