He decided that he would find a partner for his next business venture. He discussed some ideas with Adarsh, his best friend's brother whom he knew well. Vimal was then the head of development at Alamy Images. With Adarsh's expertise in the digital marketing area and Vimal's expertise in building scalable systems, they decided to collaborate. They have found a niche in the content marketing space. They pitched the idea to Kerala Start-up Mission who found it a profitable business and incubated it at Technopark, Trivandrum. In May 2015 Adarsh ​​and Vimal founded LeadFerry Technologies, a company that creates web-based software for marketing teams. His company recently launched a LeadFerry Content Analytics product, a web-based software that helps businesses generate more revenue and higher ROI by providing them with useful content marketing insights. They set up an LLP in India and an INC in Delaware, USA. Adarsh, attended the Empretec Workshop ETW9 held in Chennai to learn how to think outside the box to address challenges and find innovative solutions, as well as better understand how to connect with