Topic > SBA Case Study - 1460

You are a real estate agent and you see foreign buyers coming and buying properties in your country and area. You already have a website with your listings which is probably bilingual (your country language and English) or English only if you are an American broker. You hope to sell 2 or 3 of your listings to foreign buyers for a total price of $1,000,000 and earn $60,000 in sales commissions by the end of the year. Suppose you are willing to find a foreign real estate agent who sends you clients from his country and you have to share the commission with this real estate agent 50:50, then your commission will be $30,000 and to earn it you would have to spend 10% or $3,000 for marketing in this foreign country (in fact, entering the market is the most expensive thing, then your satisfied customers will recommend you their friends and it will be absolutely free...) What would be the wisest thing to do with your money for marketing? Of course, your foreign-language Internet presentation must take priority: with property descriptions, photos, details about the legal process for a foreigner purchasing a property in your jurisdiction, visas or exemptions for foreign nationals, and more. This can be a separate website in a foreign language or switching to another language or languages ​​from your existing website (never machine translation, it's toxic to