Horace Elgin Dodge and John Dodge created their first truck in 1914, the Dodge Model 30. The Dodge brothers' cars were ranked second in sales in the United States as early as 1916. Dodge cars they've come a long way in 100 years, along with their advertisements. These ads helped create the billion-dollar company and without them, Dodge would not have sold the millions of cars and trucks it has already sold. Modern advertising is the basis of car sales; including the Dodge “Ground Attack” ad and the 2014 Dodge ad. While the Dodge “Ground Attack” ad and the 2014 Dodge ad are both great ways to sell a truck, the Dodge ground attack ad is better because design, detail, theme and atmosphere are all superior to modern Dodge advertising. Years of truck design, Dodge trucks have greatly improved in appearance and functionality, but unfortunately their advertisements have not. The Dodge "Ground Attack" ad features a rugged, athletic truck as the prominent image. This image is important because it grabs the reader's attention. This tough, muscular image gives the consumer the idea that they can take it off-road when they realistically end up shopping. Just the thought of this off-roader makes the consumer numb to go out and buy this truck. The new 2104 Dodge ad features a bright and calm truck as a way to capture the reader's attention. This advertising style is very successful in selling trucks, but it is the same advertising style used by Dodge 20 years ago, and does not match the improved appearance of the trucks. If Dodge were to change this, it would greatly improve the pattern of selling trucks, using new advanced advertising, to new advanced trucks. The prominent image depends on the gre...... middle of the paper ......uy their truck. The ground attack dodge announcement has the exact opposite theme. Looking at the background of this advertisement, we can determine that the theme of this advertisement is powerful and off-road. This is determined because the background is that of a beautiful truck traveling at high speed, because we see the dust; and also surrounded by trees. Themes are very important because they determine the reader's state of mind, making the ad successful, or even worse; it was not successful. Overall, the theme, prominent image and background are the most important things in advertising. A prominent image with a background is used to entice readers to purchase the truck. Although the Dodge "Ground Attack" ad and the 2014 Dodge ad are both good ways to sell a truck, the Dodge ground attack ad is better because its design, details, theme, and feel they are all superior to modern Dodge advertising.