It's a possibility, some archaeologists say. The author goes on to note that people did the hard work of growing grains for holidays and important community gatherings. Beer is a sacred thing in most traditional societies. The main point is that, because people had to stay to monitor their crops, people settled in one permanent place and therefore came into contact with other people more often, stimulating the establishment of social customs. The author continues to talk about the history of cereals and agriculture. Hayden, who is an archaeologist, says that when there are parties, it would be expensive to serve and prepare the food, but the beer would be cheap and affordable for most people. This is what drove people to grow grains. The author goes on to note that businesses are essential to people because they would bring people together, creating a support network, and developing more complex types of societies. Beer played a huge role in making a party good. Beer production has also developed new technologies that have made people's lives much easier. Finally, beer has made human life more pleasant and enjoyable