Also, SMEs (Small and Medium Enterprises) are able to use social media in customer engagement because the capital costs are cheaper than any event to promote the product. One reason to use the Facebook page is interactive. People who have a fan page can post photos, texts and videos on the wall page. So some companies launch campaigns on favorite photos. The fan page posts photos on the wall. If these photos have a high level of success, the owner of that photo will receive a reward. Additionally, businesses use the Facebook page to communicate with followers. If companies have ongoing conversations with followers, people or the fan page feel comfortable commenting. Therefore, they will be familiar with the companies. The second is “rich information,” which means the ability to provide information. Companies can easily provide public information about their product or service. And they can add photos or video clips and links, which are part of the information that can be contained within the product or companies on the blog or page and in addition, the Fan page can also provide additional information or requests. The third is that “viral marketing” means being able to tell. It is the most important social network for fan marketing activities. For example, companies create activities after the fan page shares news via Facebook, presses the Like button, presses Fan people to express their