To begin with, ethics is the appeal to credibility. The ethical use of persuasion to demonstrate that the writer has full knowledge of what is being said. Amanda Coyne demonstrates this rhetorical device when she notes that a member of her family is in prison. This small amount of information attributes his knowledge about the emotional effects and experiences one can have inside a federal prison visiting room. Ethos also promotes the ethical appeal to the reader through the text. For example, "The Long Goodbye: Mother's Day in Federal Prison" tells the story of a woman in prison for conspiracy. “Ten years. That guy spoke up and got three years. She didn't know anything. I had nothing to say to them. They gave her ten years. And they called it a conspiracy. Conspiracy? Aren't there real criminals out there?" (62). This prompts the reader to begin questioning the ethics of the justice system and whether the system is truly beneficial to all who fall within and are held accountable to its standards. Amanda Coyne puts these arguments in this essay to make you question whether this woman is a criminal or someone who was trapped in the wrong place and couldn't understand
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