Criteria: A value chain analysis provides information related to primary (inbound/outbound logistics, operations, marketing and sales, and services) and secondary (business infrastructure) aspects , human resources management, technology developments and procurement). (Follow the guidelines in the PPT-Week 5 assignment folder.) Primary Activities • Inbound Logistics Inbound logistics for Starbucks refers to selecting the investment in the best quality of coffee beans to meet consumer needs. In 2012, new coffee cultivation was developed in Costa Rica, Colombia and China. • OperationsStarbucks operates globally in various forms, including Starbucks Coffee, Teavana, and Seattle's best. According to our text, the company has expanded 20,000 stores in 64 countries with an average of 70 million weekly customers. • Outbound logistics Their products are sold in their own stores or authorized partners. They are also found in whole foods. There's not much else to this logistics. • Marketing and Sales Starbucks marketing and sales can be seen through social media. Promotions are especially high when seasonal drinks arrive. Their globally recognized brand identification is theirs