Topic > Examples of Commercialization in Not Just a Game - 804

For example, Zirin said: "And as it turns out, these kinds of athletic achievements present a problem not only for women who only play sports but also for men men who don't "Fail to live up to the masculine ideal of sports culture." Men who do not play any sports are considered unmasculine because they have not lived up to what society expects of them, which is to play sports. A book entitled Sociology of North American Sports, the authors George H. Sage and D. Stanley Eitzen, similarly have references to the film and Dave Zirin's quote in their book, such as in the book I cite “Every individual in society is due of his or her wealth, occupation, education, religion, racial and ethnic heritage, gender, and family background classified according to a complex hierarchy exerts pressures, both subtle and overt, on people to behave in prescribed ways” (Sage and Eitzen 7) . We can see how there is a connection between the film and the book because both sources describe a society where a person's background is measured by a hierarchical system that puts pressure on that person to live up to those stereotypes. Another connection between the book and the film would be how in the film historically African Americans were segregated from sports with whites. Zirin said: “Robinson demonstrated great courage in the face of the hostility of the legion of whites