Made up of England, Scotland, Wales and Northern Ireland, the United Kingdom is renowned for its geographical destination and the strong feelings of nationalism of its citizens. While there is no language barrier in most parts of the United Kingdom, US employees and business travelers still need to familiarize themselves with the business and cultural customs of people living in the United Kingdom to establish and maintain a stable business relationship. A key concept to remember when working in the UK is to understand the difference between the terms 'British' and 'English' so as not to offend or disrupt business dealings in the UK. When working with a British business associate, it would be acceptable to call them "British" or "English". However, you cannot call someone from Scotland, Wales or Northern Ireland "English" as it only refers to someone in England while "British" includes people from all four nations. When working with an Englishman of the older generation, it would be advantageous to include an older statesman or businessman in your team to strengthen the relationship between the parties and as a sign of respect because Englishmen prefer to deal with people on their level and rank. While
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