Easy sales deals with loyal customers. Loyal customers are willing to explore new products and services. Market research says that the probability of selling something to new customers is low, while the probability of selling something to an existing customer is high. Therefore, the sales team will easily close the deal while working with existing customers. Loyal customers act as brand ambassadors. Loyal customers tend to share their positive feedback and recommend a company to their partner companies. Partners listen because a recommendation from a familiar face is trustworthy. These promoters can help save marketing costs for businesses as word of mouth is a powerful marketing tool. Lower costs to acquire new customers. Acquiring new customers is more expensive than supporting existing ones. Introducing and educating your products to new customers is an expensive business. Loyal customers will have a strong influence on convincing potential customers to try your brand, reducing your overall overhead for acquiring new customers. Customer loyalty protects your business from competition. Therefore, neither low prices can take away your loyal customers, nor will your high prices make them go away. Therefore, a business is immune to economic conditions and cruel competitors that loom over your business like vultures. Loyal customers provide honest feedback, as they want to see your brand thrive and support them better. Many times, new customers don't express their concerns and leave you silent. You hardly get feedback from new customers and this is detrimental to the quality of the product and service. Loyal customers are more likely to overlook your mistakes or be forgiving if your timing isn't right