Psychedelic Sellers When you go to the store and look at all the peanut butter choices, how do you know which is best? Price might be one thing that comes to mind, but what if they believe the cheaper one tastes different? Maybe they choose the expensive one thinking that's all peanuts can be. It's actually peanut butter. So how do some products sell better than others when in reality they are the same product? Today, companies use marketing and branding to sell their products, but does a good image really sell? Nowadays, it proves that the "beautiful image" is actually relating a product to the consumer, using advertising techniques, and using social media and the Internet to achieve the highest goal of the actual product: marketing. For everything from peanut butter to engine parts, selling the product is key. As stated in No Logo by Naomi Klein, companies have discovered that they can contract with outside companies, most of them not in the country. By doing so, they can reduce the higher minimum wage that the United States must pay to a much lower wage that outside companies are willing to work for. It's money in the company's pocket. From this moment on, companies are no longer producers, but marketing and sales representatives. “Whoever owns the least, has the fewest employees on the payroll, and produces the most powerful images, relative to the products, wins the race” (Klein, par. 4). It's not about the product being sold, but how to sell the product. To add structure to this topic, I opened the handout and pulled out a few items. Some branding ideas used are logos that make the consumer feel “at home” or “comfortable”. Mrs. Butterworth syrup is a product that ... middle of paper ... it's a little disturbing to say that it doesn't matter what the product is, but how it's sold. The different mental techniques used by companies are the reasons we buy products the more you think about it. It is rare to find someone who will buy the Wal-Mart brand can of soup when the consumer knows that Campbell's soup has been around for years and only costs $0.50 more. Why wouldn't someone buy the brand if it costs just a little more? It's the same product - the marketing and branding of their products is what sells. Relating the product to the consumer as Mrs. Buttersworth sells. Using advertising techniques like Betty Crocker cake mixes helps the consumer feel like they've done the work. Using social media to sell your products is a borderline free advertising technique. All the product needs is to grab the audience's attention to make a sale.