Edward L. Bernays deserves much greater recognition than he receives. "The Father of Spin" documents the career of Edward Bernays, the man himself, and the monumental discoveries that preceded him. Bernays was not only the father of public relations as we know it, but he also modeled and embodied ideal public relations practices and put a spin on everything he did. Bernays and his studies did the unthinkable in that they were able to grasp social, political, economic and cultural developments and live with a sense of timelessness. Author Larry Tye describes Bernay's in a very positive light. He organized the book to outline Bernay's relationships with various entities as the main points of the "Father of Spin". Throughout the book, "the father of spin" attests to Bernay's greatness and the extent to which he was important to society. An example of Tye's praise of Bernays was when he talked about Bernays' role in maintaining the situation between the country of Guatemala and the company that was then known as the United Fruit Company. When in reality Bernay's tactics (producing many mass media articles about communist influence in Guatemala) actually led to a brutal uprising against the government; Larry Tye described him as Bernays "(remaining) a key source of information for the press, especially the liberal press, throughout the period of the takeover...[ ] provided the public with the first information about the takeover." Larry Tye was not very harsh on the negative aspects of Bernays and his practices and in this sense the book may appear a little one-sided. Although Larry Tye views Edward Bernays in a positively biased light, I still more agree with his argument than disagree to the extent that he has been praised because from what I have read Bernays is motivated only by money and rarely by morality and discretion in the sense of people's health and safety. Bernays has been very helpful to the company and many of the things that Larry Tye has said about he has very strong support for. As reported by Larry Tye, Edward Bernay's genius is undeniable. He is able to correlate ideas and concepts with products and services in order to expand the business When Tye writes about how Bernays acquired his first real “CEO” job. as co-chairman of two medical documents that his friends' father had given them.