This article describes a proposed research study that will examine the strategic management issue in the CCTV camera company Novicam. The overall aim of this project is to explore the main approaches of the present study and define the steps leading to the creation of a successful and competitive strategy on the Russian market. Based on the interpretation of data obtained from Novicam's corporate documents, financial performance, competitive advantages and unique service offering, this research will develop the data in a range from the least critical to the most important and provide a universal list of critical notes for creating a successful company strategy. The proposal includes the following sections: introduction to the study, literature review, methodology, expected results and conclusion. Introduction. The first part of the proposal introduces the context of the study, exposes the problem, indicates the professional meaning, determines the scope of the research and defines the key terms. Context of the study. In today's rapidly changing world, rapid cyclical changes occur in the business sphere, which establish the fundamental rules of enterprise behavior in the market. To be competitive and meet consumer needs, it is vital to expect an economic situation that takes some steps forward and develop high-quality management capable of responding quickly to changes in market conditions. Review of the strengths and weaknesses of an organization, a necessary aspect that the manager should do to develop his company. A detailed internal analysis typically provides a company with a clear idea of ​​its core competencies and desirable improvements it can make to help meet the needs of potential customers within its intentions… middle of paper ...analyze them and draw a conclusion for further improvements. To address this problem, our research uses qualitative analysis of primary and secondary data. Interviews with executives, company overviews, and expert commentary will be included in future research. Using this approach, the information collected is discussed and analyzed during interviews with company employees. Questionnaires and surveys are specifically developed to collect sufficient and truthful information. The research is based on the analysis of the individual company and its competitive market. The data collected will be ordered to form some cases to be described during the subsequent research. It must be said that the methodology of this research may be evolving to some extent and will get its final form as the study progresses.