Research has found that pet parents make their decisions based on the physical appearance of the treats, whether they have fun shapes and how big they are. Smaller treats such as kibble were purchased by 39% of pet owners (BEATON, 2016). YYDT caters to this market by offering small and large treats in the shape of cute little bones or paw prints. Cookie or wafer shaped treats were also purchased by 28%, and the most popular, bone shaped treats, took the lead with 28% (BEATON, 2016). Yum Yum Doggy Treats is able to capitalize on each of these segments by offering a fun array of flavors, shapes and sizes of specialty treats. All treats are made with carefully selected quality ingredients to ensure that their product offers their customers the most nutritious, healthy and tasty product. YYDT is known for having ingredients that promote excellent health. Some known health benefits are; decrease pain due to arthritis, treat stomach pain, decrease anxiety and more.