Only two three-by-two-foot advertising boards may be displayed at points of sale and the boards may not be decorated or illuminated. Mandatory warnings such as "Cigarettes will not be sold to children under 18" and "Tobacco use is harmful to your health" must be displayed at all points of sale of all tobacco products. These restrictions allow retailers to demand huge premiums from tobacco companies in exchange for promotion and advertising. Shelf space is also sold at premium prices, both in kiosks and in outlets operated by street vendors. All tobacco companies have exclusive contracts with retailers to ensure that their brands are given the most visible shelf positions and organized so that the front of packages and the brand name face outward rather than sideways. SWOT Analysis of Tobacco in India Strengths of India holds the first place in tobacco production. They constitute a large section equal to 5.8% of international trade. The cost of tobacco production is relatively lower in India Indian tobacco has lower levels of cadmium and lead, tobacco-specific nitrosamines and pesticides than other tobacco producing countries. Vast availability of land for cultivation Weaknesses: High level of taxes Lack of harmonious environment among