Type of global strategy Brian Masi says: “Apple is pursuing a broad differentiation strategy. Apple differentiates itself by offering high quality, exceptional design and personalized service. The scope of their strategy is broad, targeting customers ranging from unsophisticated first-time users to power users with special needs.” (Masi, 2009) To develop a strategic vision, there are some significant elements that Apple uses to formulate a successful long-term strategic plan: • Identifying trends – Steve Jobs visualized a strategy to create a product based on consumer desires . Steve Jobs used his networking skills to research other areas of the industry. This helped Apple identify any trends.• Competitive Analysis: Apple has decidedManagement and employees are committed to satisfying consumer wants and needs.Development TeamThe research and development team ensures that management is fully aware of where finds and finds the competition Innovative Ways to Improve the Apple Brand Previous Strategies to Support Leadership Training or Development Apple has made several leadership changes over the years. Some of these changes were successful in that they helped strengthen areas that needed help, but some changes, such as the removal of Steve Jobs, were not as successful. Financial/Balance Sheet Factors The company's view has never been completely financial. Apple knew that with quality products, revenue would come along with it. Resistant to factors of change Apple has been very innovative when it comes to quality products. When a change is needed, Apple is on board to make the necessary changes to keep consumer demand at a high level. Other Relevant Factors Apple must continue with research and development to ensure it remains at the forefront of the industry's internal SWOT analysis