Before 2000, there was a problem known as The Year 2000 (Y2K) that affected computer-related functions, which was short for a two-digit four-digit year . Since Delta needed to solve this problem, Mullin convinced Feld to take over the role of CIO at Delta until January 1, 2000. Mullin and Feld committed themselves not only to solving the Y2K problem, but to restoring information technology as strategic tool in Delta. To drive organizational transformation centered on real-time insights, they created a small team that includes senior leaders. the chief financial officer, the executive vice president of customer service, and the head of airline operations (Wiell & Ross, 2004). The executive group was known as the Information Technology Board. Since one of the most important responsibilities of the IT board to achieve its goal is to define the role of IT in the company. They stated four principles: • Adopt a process view of the company. • Build an enterprise infrastructure to support cross-functional processes. • Build and leverage a standardized environment. • Focus on the customer. Feld and the IT board worked together to build the enterprise architecture as the first step in restoring Delta's information technology. As a second step, the IT council determined the company's core operations: (1) customer experience, (2) airline operations, (3) digital dashboard for revenue management, and (4) hardwired workforce for administrative functions. They knew the importance of developing and implementing all four major operations, but they cannot do it at once. The IT board chose to fix flight operations and customer experience, two processes that ran on the company's existing, outdated airport t...... middle of paper...... The Nervous System by Delta demonstrates the following points: • Sometimes it is necessary to change business models and strategies to achieve success in the digital economy. • Web-based IT enables companies to gain a competitive advantage and survive in the face of serious business threats. long period of time. • Supporting a large global organization requires a large networked computing infrastructure. • Web-based applications can be used to provide excellent customer service (Turban, Rainer & Potter, 2005). Having strong competition in the market forces competing companies to do and try everything to find ways to reduce costs, increase productivity and improve customer service. Web-based systems are one of the best channels to realize these efforts by transforming business into e-business in this digital economy.
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