As this relationship grows, employees develop a loyalty to the manager and the organization. Successful employee recognition will help the organization retain key employees and keep them happy along the way. When an employee feels valued by the employer, this increases the employer's chances of retaining that employee. This allows employers to show employees the company's gratitude for staying with the company through additional benefits. Such benefits include pensions, stock and bonus payments. Retention is the ability of an organization to retain its employees (Merriam-Webster 2016). A company's goal is to reach employees in their current workforce (Knotter 2008). Since employee turnover is a concern for most companies, their goal is to retain their current workforce. Research has shown that the cost of directly replacing an employee can be as high as 50-60% of the employee's annual salary, but the total cost of turnover can be as high as 90-200% of the employee's annual salary (Knotter 2008). Precisely for this reason it is important that employers keep the turnover rate low. This will help the company save money on its overall recruiting budget. Research states that companies are always looking for ways to keep costs low (Sinn