Situation Analysis and Problem Statement: Global CommunicationsSituation Analysis and Problem StatementThe communications industry is changing and intensifying more and more every day. Two-way communications began as early as 1800 with the first telegraph. Now we have multimedia and mobile telecommunications. Today, people communicate with each other via cell phones, computers, fax machines, PDAs, and other personal and portable devices. Since these media have penetrated the industry and market, businesses and societies are having a difficult time to remain competitive. These companies must invent new product lines and innovative ways to remain profitable. For example, BellSouth had to make changes to compete with the likes of Sprint and MCI. They needed to start offering more than just local and long-distance service. This is the case of global communications. In order to stay in business, they had to come up with a strategy to increase profits and compete with other companies in the industry. First, let's take a look at the background of Global Communications. Situation Background Global Communications is a telecommunications company that has been in business for over 25 years. The company is part of a growing and competitive industry. Due to competition, Global Communications' stock has fallen, and company officials must come up with a plan to increase profits or file for bankruptcy or close their doors for good.