IntroductionAdvertising is more than outlets on TV or bulletins lining the streets, it is more than promotions in the newspaper or businessmen trying to offer you their wares. Many accept that this is promotion, but marketing is much more baffling than advertising and offering merchandise and administrations. Promoting is the procedure of intriguing prospects and customers into your items or administrations. (Ward) Another definition is “Promotion is the process of organizing and executing the creation, evaluation, advancement, and transportation of ideas, merchandise, administrations, associations, and occasions to create and administer connections that satisfy individual and organizational goals.” (Boone & Kurtz, 1998) Marketing advances from the conception of the thought that a customer may want or want and the satisfaction of that customer. Keeping in mind the end goal of satisfying specific customers, an organization needs to set some regulated variables or Marketing Mix. Item, sales advances, and value make up the marketing mix and are known as the four Ps. Summary Advertising is about analyzing buyer needs, predicting buyer needs, and estimating the number of buyers who need the item . Marketing needs are aimed at focusing on the area where the products and services are needed and how the item will get there, choosing the types of development needed to enlighten potential buyers about the item, evaluating the number of competing organizations who are preparing the same type of item and deduce how what type of warranty administration may be necessary. These a couple of things are required to show an object. (Perreault & McCarthy, Jr, 2004)Marketing means signing... in the center of the sheet of paper......in an article and having the skills to prepare it. The marketing head needs to know the location where the item is required and whether they have the transportation facility to supply the item. They are required to know how to advertise the item. They need to ensure that the value is correct and that this can continue to deliver benefits. Peer Review My friend Rakesh read the entire article and suggested me some useful points to add and explained some new concepts related to marketing which were really helpful for me to understand how as well as present them in the article. References Boone, LE, Kurtz, D (1998) Contemporary Marketing Wired, Dryden Press, Harcourt Publishing. Perreault, W. D., & McCarthy, E Jr. (2004). Grassroots Marketing: A Global Managerial Approach (15E Ed.). The McGraw-Hill Companies.Ward, S. “MARKETING.” Retrieved on 01/21/08 from - Marketing Basics.mht.