My personal project will be a report on how to create an event on a limited budget. I will illustrate the importance of having an event budget and outline creative ideas for creating a successful event on a limited budget. Event planning can also lack creativity, so this report will cover creativity versus budget in event planning. Evaluation Criteria • Outlines the importance of having an event budget 5 MARKS • Illustrates a wide range of creative and innovative event ideas on a limited budget 5 MARKS • Outlines the benefits and challenges of creating an event on a limited budget5 BRANDS• Outline the importance of creativity in events 5 BRANDSOur society is evolving at a rapid pace. We need more skills, knowledge and creativity more than ever. Those who are incapable of change will be left behind and organizations will be forced to replace them with people more receptive to creative and innovative thinking. It is not organizations that adapt to change; rather, it is the people within organizations who need to change. Therefore, it is not surprising that numerous studies and reports have identified creative thinking and creative problem solving as key workplace skills. (Kaufman, Sternberg 2010). In the events industry, the organizer doesn't just create an event, he creates an experience. For most associations, events represent an important revenue stream that can be significantly affected by economic downturns and cost-cutting. member organizations. Fortunately, there are ways to continue offering high-quality events without increasing registration fees or expanding event budgets. (Donaldson and Faucher, 2013)The importance of an event budgetCreate... at the heart of the card... - by Rachael Cotton, Business and Corporate Sales Manager, Alton Towers Resort. Available at: http://www.eventindustrynews.co.uk/2013/04/09/top-challenges-for-event-organisers-in-2013-by-rachael-cotton-head-of-trade-and -corporate -sales-alton-towers-resort/ (accessed 28 November 2013) Taylor, M. 2013. Micenet Australia, Why creativity in events is imperative. Available at: http://mice.net.au/events-why-creativity-in-events-is-imperative/ (Accessed 2 December 2013) Waddle, J. 2010. The Center for Association Leadership, Creative Ways to Stretch Your Budget for Food and Drink. Available at: http://www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=48534 (accessed 4 December 2013)Zaryn, 2013. Nobodies Crew. 5 Ideas for Event Promotion on a Budget Available at: http://www.nobodiescrew.com/2013/08/event-promotion-south-florida/ (visited December 1 2013)