Topic > External Analysis of Burger King - 1678

BURGER KINGTeam Members: Summary1. Summary2. Introduction.1. Brief history.2. Burger King Egypt.2. Mission.3. Forces driving competition in the industry:1. Entry determinations.1. Economies of scale.2. Product differentiation.3. Capital requirements.4. Cost benefits.2. Determinations of supplier power.1. Cost of changing suppliers.2. Impact of inputs on costs or differentiation.3. Determinants of buyer power.1. Contractual leverage.a. Buyer switching cost.2. Price sensitivitya. Price/total purchases.b. Impact on quality.4. Determinants of substitution threats.1. Buyer's propensity to replace.2. Relative price trend of the substitute.5. Determinants of rivalry.1. Brand identity.2. Growth of the sector.3. Investments in technology and catering.4. Product difference.5. Exit barrier.4. Competitive profile matrix.5. External factors evaluation matrix. Summary:------------------------------------------ ------ -------------------------------------------- ------ -------------------------------------------- ------ -------------------------------------------- ------ -------------------------------------------- ------ -------------------------------------------- ------ -------------------------------------------- ------ -------------------------------------------- ------ -------------------------------------------- ------ -------------------------...... half of the paper...... ||Summary | | | || |1 | |3.358 |------------------------Relative price trend.-Buyer propensity to substitute.New entrantsSubstitutesContractual leverage:-Buyer switching costSensitivity of the price:-Price/total purchases - Impact on quality - Change in cost of suppliers - Impact of inputs on costs or differentiation - Brand identity - Industry growth - Investments in technology and restaurants - Product difference - Exit barrier Suppliers - Economies of scale - Product differentiation - Capital requirements - Cost advantages Buyers Industry competitors