Marshall McLuhan: Unbound, The medium is the message, by Marshall McLuhan, Suite J Corte Madera, Gingko Press, 2005, edited by Eric McLuhan and W. Terrence Gordon, 23 pp., £47.00, ISBN 1-58423-051-7 Marshall McLuhan, one of the most important and influential scholars of the Toronto School, he amazed the whole world in the 1960s with his theories on media: 'The medium is the message' and 'The message 'the medium is the extensions of man'. These two notions first emerged in the book "Understanding Media" (McLuhan, 2001). In 2005, building on McLuhan's legacy, his son Eric McLuhan and W. Terrence Gordon started a program called the Unbound Program and collected "twenty pieces from McLuhan's pen" that had "never been assembled before" (McLuhan and Gordon, 2005 : 5). This is the book "Marshall McLuhan: Unbound". The article “The Medium is the message” in the book “Unbound” originally came from the Houston Forum in the spring of 1960 (McLuhan and Gordon, 2005:2), 4 years before the publication of “Understanding the Media”. This was McLuhan's first time illustrating his best-known theme, and that period of work "eventually formed the nucleus of Understanding Media" (McLuhan and Gordon, 2005:2). As McLuhan argued at the beginning of "Understanding Media". , some previous scholars such as General David have placed too much emphasis on the content of the media. (McLuhan, 2001:11) As a result, the nature of the medium was ignored and human beings became “in the true Narcissus style of one who is hypnotized by the amputation and extension of one's being into a new technical form.” (McLuhan, 2001:12) McLuhan advocated the study of the medium itself rather than its contents. In this article, McLuhan mainly illustrates his idea about "the medium is the message" through... half the paper. ....G. While the article gets a little obscure and difficult to understand, that's no reason to deny its quality. This article is, therefore, strongly recommended for students, educators and researchers interested in the area of ​​McLuhan, media communication, the Toronto School and related disciplines. Bibliography Castells, M. (2001) The Internet galaxy. Oxford: Oxford University Press.Firstthings.com. (2013) Article | First things. [online] Available at: http://www.firstthings.com/article/2012/11/drop-the-mic [Accessed: 12 December 2013]. Mccluhan, M. 2001. Understanding media. London: Routledge.Mcluhan, M. and Gordon, W. (2005) Marshall McLuhan. Corte Madera, CA: Ginko Press.Mcluhan, M., Mcluhan, E. and Zingrone, F. (1995) Essential McLuhan. New York, NY: BasicBooks.Williams, R., Silverstone, R., & Williams, E. 2010. Television. London [ua]: Routledge.