RBI defines rural areas as those areas with a population of less than 49,000 (tier -3 to tier-6 cities). Rural areas are generally said to be home to up to 70% of India's population. Rural India contributes to a large extent to India's GDP through agriculture, self-employment, services, construction, etc. According to a rigorous measure used by the National Sample Survey in its 63rd cycle, called monthly expenditure per capita, rural expenditure accounts for 55 percent of the total national monthly expenditure. The rural population currently accounts for one-third of total FMCG sales in India. 2. Different definition of: Rural area/village: 2.1 India: The census of India considers rural those areas where the population is less than 5,000 and the population density is less than 400 per square kilometre. It is also expected that in such areas at least 75% of the working male population is engaged in agriculture