Dental hygiene is a widespread community need that exists in the market. We have created two fantastic advertisements that will help your business, Bella Dental, increase traffic and increase revenue. As you will see in the print ad and Internet banner, we have combined the basic information you provide with additional research we have completed to ensure the advertisements created best match your needs. For example, we found that 89% of Americans regularly visit a dentist, more specifically 92% in your area. We used these statistics along with additional research to compose the idea's target market, location, creative concepts, execution mix and message for Bella Dental. The advertisements clearly represent Bella Dental. Our goal for the advertisements is for the reader to seek dental service from Bella Dental rather than the competition. Creative Concept The name Bella Dental sounds feminine, so we thought it would be more effective to target the name Bella Dental and use it to attract and target more women consumers. Another reason to focus on women as a target market is because women are more hygiene conscious than men. Women are also easily attracted to the idea of ​​healthy teeth, as they are more self-conscious. We selected light-colored fonts to represent the warmth of the company, a soft background and the ideal of a happy family to represent the creative concept of Bella Dental. Yellow Page Paper Advertisement For the layout of the print advertisement we decided to incorporate the Mondrian Grid to include images and text. The images have been carefully selected based on the target market. The text included has been selected to provide credible operational information and services. The body design of print advertising is a combination of direct selling and combining images and captions. We have text explaining the services above and images to convince readers that Bella Dental patients have healthy smiles as illustrated. We have divided the text into two main sections. The top section includes the services offered and the bottom section is informational describing the equipment, friendly staff, insurance and credit support, and referral programs. The images and the eye-catcher are two images of families representing all ages and a couple representing a healthy person's smiles. By using real photographs instead of diagrams the reader can relate more easily. When the reader sees real people with real smiles, assuming they are patients of Bella Dental, it provides a beneficial approach for the user.