BCBGMAXAZRIAThe BCBG clothing line is synonymous with bon chic, bon genre. It is a French term that means good style, good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. Its line has now expanded to shoes, bags, sunglasses, swimwear, jackets, perfumes, accessories and men's clothing. The label is high quality, affordable, classic and sophisticated. It is aimed at women of all ages, shapes and personal styles. She carries everything from chic dresses to casual pants and tops. The ever-growing and prosperous BCBG line is expected to remain active for many years to come. BCBG provides the majority of its sales revenue through "brick and mortar" stores, meaning they have a physical presence. They mostly generate their business through their own retail stores, as well as through wholesaling to Macy's, Bloomingdale's, and Saks. But they also do a large part of their business online. They offer their own BCBG websites and sell on Macy's, Bloomingdale's, and Saks websites. They also sell to online specialty boutiques like Edressme.com. BCBG hit stores and the Internet to generate profits. The organization does very well in both aspects and has Account Executives who monitor both purchases from the online and physical stores they have for each region of the country. Management is also divided into departments and sales lines, and each assumes responsibility for both the online part and that of the physical stores. They offer almost the same merchandise online as in stores and generally the price is the same. But online stores sometimes offer more discounts. The pricing strategy used by B...... middle of paper ......nada and China. I am able to find existing stores in these countries where the BCBG brand can adapt and be sold. Since their customer base is so large, I think they will be able to do this effortlessly. The fashion industry is booming right now. Everyone is always looking for the next big thing. Styles are constantly changing and designers branch out into different aspects of the industry and maximize their profits. Fashion will always be present. And classic brands will be here forever. There is a lot of money to be made in this business, but at the same time it is cut throat. One minute you might have a job and the next you're fired. BCBG has been around for a long time and is here to stay. Works Cited Page 1. BCBG.com2. Google.com3. Mahalo.com/BCBG4. Style.com5. Nymag.com/fashionshows6. Wikipedia.com