How professional advertising agencies contribute to the success of a marketing campaignProfessional advertising agencies can contribute to the success of a marketing campaign in many ways.If a new company is just are starting out and want to make the most of their advertising money, then it's probably best for them to hire someone from an advertising agency to help them along the way, because they know what they're doing and they know how to use their money to their advantage. Professional advertising agencies know what they are doing. Their job is to help companies have a successful marketing campaign. Agencies can guide the company in the right direction to help them advertise to the best of their ability. They can provide expert advice to the company and guide it in the right direction, so that they can ultimately have a successful campaign. I am able to help the company by creating a catchy slogan, that people will remember and remember the company that had it. Businesses that use professional advertising agencies would likely get a more successful campaign. Companies that have been around for a while and have already made a name for themselves, who know what they are doing and who their target audience is, etc., then they could try designing the advertisements themselves, which would save them a little ' of money, but they may not make the most of their budget. It's not just new businesses that might decide to use an advertising agent. Established businesses could hire an advertising agent who can design their promotional campaign, which might not save them money, but would also save them time if they were under pressure. By hiring an advertising agent, the company can focus on things more focal to the business itself and think about how to improve it. Advertising agents can offer a company all their knowledge and advice to help it achieve a successful campaign. Agents can do market research for the company to get more information about the campaign. They have specialist skills, they know the audience and what the audience wants to see in advertising. Advertising agents can take care of the company's account management, for example taking care of the advertising budget, because they know how far they can push it to ultimately have the most successful campaign. Overall professional advertising... .middle of paper......that amount of money to spend on promotional campaigns. Part of this could be an advantage, since even if they cost a lot of money, they could attract many more customers, than if they designed the promotional campaign themselves. It May Not Go As You Expected There is always a risk in getting someone else to design a promotional campaign for you, and it may not go as you wanted. They may not have a complete understanding of what is happening within the company as they are external to the company. You may not get what you want from the promotional campaign. The advertising agents could change something as they want, but it turns out to be wrong, so the company doesn't get what it asks for and the agents screw up. EXPLAIN! It could provide the same service to competitors. The agency could provide two companies with the same information and this would result in two competing companies with very similar advertisements, which would not help competition, as the public would not know what is happening with the promotions. Vital information may be disclosed to the agent advertiser could accidentally leak important information to a competitive company.