Company Analysis: BCAThe company's business and historyBCA is one of the top 5 banks in Indonesia with total assets of approx. 150 trillion, the company must provide financial services to its customers, including financing, lending activities and also transaction features that the customer needs. The bank's vision is to be the leading bank for people's choices, to achieve these goals BCA had three strategies: • build a leading institution in financial transactions and solutions for both corporate and individual customers. • Understand customer needs and provide them with the right financial services for optimal customer satisfaction. • Added value for BCA stakeholders. The story itself begins in 1955, when BCA founded under the name NV Perseroan Dagang, in 1988 BCA began to expand its network by developing branches nationwide. In 1990, BCA began to improve its services with the automatic teller machine or ATM but in 1998, following the failure of the Indonesian banking system caused by the economic crisis, BCA joined the recapitalization and restructuring group of Badan Penyehatan Perbankan Nasional or known as BPPN with ownership of 92.8% of the shares by the Indonesian government. In the years 2000 - 2001 BPPN sells its shares through a public offering causing the decrease of the shares to 60.3% and in 2002 the change of ownership after Farindo Investment owns majority shares with 51%. The competitionIn terms of the environmentWith over 130 Banks operating in Indonesia has given the banking sector a tight competitive environment. Growing in Indonesia The banking environment is not easy due to so many competitors and the fact that almost 80% of the money is based on Jabotabek even with more educated customers from time to time demanding more complexity financial services provided by the bank for meet their needs. So the bank must have a competitive advantage to differentiate itself from others. In terms of branding, being the bank in the "Top of Mind" of people thinks is a difficult task, aggressive promotion, educating the customer and future customer about the service and features provided by the bank, accessibility, etc. they require strong commitment and clear business segmentation. In terms of IT and infrastructure The complexity of the customer's financial behavior from time to time required the bank to enrich the product line and services with IT reliability as a key success factor. In today's environment every process of the bank uses IT to maximize profits and reduce costs, or in other words achieve optimal efficiency.