Ben & Jerry's Homemade Inc. Case Study Case Summary This case examines asset control issues for Ben & Jerry's Homemade, Inc., in light of exceptional offerings of acquisition by Chartwell Investments, Dreyer's Grand, Unilever and Meadowbrook Lane Capital in January 2000. The case requires a discussion of the company's fundamental objectives and the implications of a non-traditional corporate orientation; It is necessary to review the development of Ben & Jerry's strong social conscience and the takeover defense mechanisms that maintain management control over company resources. It is necessary to estimate the economic cost of its social agenda and evaluate the implications of takeover defense strategies. Ultimately, we must decide whether Ben & Jerry's should continue to independently pursue its social agenda or accept one of the tempting acquisition offers and embrace a shift toward a greater profit orientation. Company Overview Ben & Jerry's Homemade, Inc., Vermont- The ice cream, frozen yogurt and sorbet company was founded in 1978, with an investment of $12,000 (of which $4,000 was borrowed). It quickly became popular for its innovative flavors, made with fresh Vermont milk and cream. The company currently distributes ice cream, low-fat ice cream, frozen yogurt, sorbet and novelties nationally and in selected foreign countries in supermarkets, grocery stores, convenience stores, Ben & Jerry's franchise stores, restaurants and other venues. Product Objective: "To produce, distribute and sell the highest quality natural ice cream and related products in a wide variety of innovative flavors made with Vermont dairy products." Economic: "To operate the company on a solid financial foundation of profitable growth, increasing value for our shareholders and creating career opportunities and financial rewards for our employees.
tags