For this report, our team performed a scan of the general environment related to T-Mobile. Topics examined include the economy, demographics, technology, legal and political events, and social attributes. Significant segment events and trends are analyzed throughout. Economy Compared to the rate of many decades before, the rate of mobile phone usage is increasing nowadays. Developments in the general economy and technology revolutionize people's lifestyles and bring mobile business to a new page. Nowadays, business trends could still make a huge difference for those mobile companies. Mobile is the go-to device because people connect with others, have fun, and do business, all with smartphones. Cell phone prices never exceed $1,000 in today's world. They are convenient and accessible. As a result of changes in the global and national economic environment, people own on average 1-2 mobile phones. However, mobile markets in the United States appear to be saturated. T-Mobile began exploring developing country markets to increase market share and maintain its profits. “As penetration rates in many developed regions like Europe approach 90% or more, mobile operators and phone makers are looking for new markets where people may have never even picked up a regular phone " said CNET News' Marguerite. For example, T-Mobile makes significant market development decisions in emerging markets, including China. Partnering with China Mobile not only helps T-Mobile establish a foothold in China, but also gives it the opportunity to build new international business between China and the United States. Smartphone manufacturing...... middle of paper..... The fact is that this trend greatly increases potential customers because most of these people do not have a cell phone when they live in rural areas. Furthermore, urbanization has stimulated business and the urban economy, which in turn indirectly increases mobile phone consumption. In summary, the mobile industry has greatly benefited from some social events such as immigration and urbanization. Conclusion In conclusion, current trends and significant events regarding T-Mobile have been reviewed. An in-depth look was taken at the economy, demographics, technology, political and legal issues, and social characteristics. T-Mobile is strong across the board, with surprising stats to back up a variety of topics. The economy is strong, the demographics aren't far-fetched, the technology is improving, there isn't a huge political or legal scandal, and T-Mobile is socially strong.