With the development and increase of advanced fiber optic technology, every day there is another story about movie-on-demand entertainment, and online streaming is easy. Those developments that allow movie viewers to sit in the comfort of their home or anywhere with Internet access can stream instant movies with a simple push of the bottom. They no longer need to go to movie stores to rent and return movies, which is why movie stores are going out of business and filing for bankruptcy, symbolically ending the “let's go rent a movie” era. Blockbuster LLC, formerly Blockbuster Entertainment Inc., a giant American-owned and franchised provider of home movie and video game rental services through video rental stores, later adding movies by mail, online streaming, and video on demand. Due to the peak of fiber optics and competition from companies such as Netflix, Redbox, and GameFly, Blockbuster became a victim of digital media and filed for bankruptcy on September 23, 2010 due to a significant loss of revenue.[3]Blockbuster founded in 1985 by David Cook, the first store opened in Dallas, Texas. At its peak, Blockbuster had as many as sixty thousand employees and more than nine thousand stores.[4] “With more than 8,000 VHS tapes in more than 6,500 titles, the Blockbuster store was three times larger than its closest competitor. Unlike other video chains that kept movies behind the counter, Blockbuster displayed titles on shelves. [2] It has become the giant movie and video game rental chain. So why did such a gigantic entertainment provider end up declaring bankruptcy and closing thousands of stores? It leaves you with a strange memory and it's hard to get passionate about a once huge company, but still with teary eyes that remember a trip to bring... middle of paper... or grocery shopping, so it's I can't really compete with a video store charging much more for the same service. Works Cited[1] Halal, Bill. “How NetFlix Beats Blockbuster: An Example of Emerging Technologies.” William E Halal RSS. Np, nd Web. 09 December 2013.[2] Poggi, Jeanine. “The Rise and Fall of Blockbuster: The Long Road Rewind.” The road. Np, 23 September 2010. Web. 11 December 2013.[3] Gandel, Stefano. “How Blockbuster Failed to Fail.” TIME.com. Np, 17 October 2010. Web. 10 December 2013.[4] “Blockbuster LLC.” Wikipedia. Wikimedia Foundation, 12 October 2013. Web. 11 December 2013."Netflix." Wikipedia. Wikimedia Foundation, October 12, 2013. Web. December 11, 2013."GameFly." Wikipedia. Wikimedia Foundation, 12 October 2013. Web. 11 December 2013.[5] "Napster." Wikipedia. Wikimedia Foundation, 12 October 2013. Web. 11 December 2013.[6] Cuong Nguyen, the one of my friends