MHP gains credibility by having Victor Martinez, a professional body builder, pose in their advertisement. Also placing sports food distribution company logos at the bottom of the ad. They have contrasting colors of their product and use catchy scientific words to make their product attractive to the audience. Maximum Human Performance subliminally argues why their product is better than the competition's, having a professional body builder as the image of what their product can do, supported by a nonsensical paragraph about their product's ingredients. Fitness, but society in general has changed radically since the dawn of primitive man. In today's society, people's goals and interests are manipulated for economic gain. Companies that sell sports nutritional supplements know that in today's society there is a huge market of competitors who want an edge, so they manipulate advertising to make their products appear