Marketing Ethics Advertising has a great influence on how people perceive themselves and the world around them, as well as on essential values ​​and ethical behavior. Ethics and honest principles in advertising should be taught and understood by advertisers to influence people by conveying positive messages from their advertisements. The ad should demonstrate that this product will bring them the maximum return. I will show the importance of marketing in four different sections. In my first section I will define the importance of ethics and the moral principles that go hand in hand within ethics. Demonstrating that advertising influences people in everyday life by shaping their perception of how they should look, how certain things should work, and governing their lives. My second section will focus on how sex appeal positively and negatively impacts people's lives. Finally I will focus on how to inspire corporate ethical behavior of corporate workers to improve the working environment within the office. In business there are moral principles that are crucial to ethical advertising. These principles emphasize the honesty and self-esteem of citizens in social ethical responsibility. Honesty in advertising is very important; advertising should avoid misrepresenting the truth about things that cannot happen or denying product information to consumers. “While the principle of the dignity of the human person criticizes advertising that violates our right to raise responsible choices or even to make good use of lower tendencies. Finally, social responsibility strongly criticizes and violates advertisements that encourage wasteful lifestyles that can harm the environment or create any kind of... means of paper... require not only head knowledge but also heart knowledge ” (Lantos 1999, 222). Advertising plays a significant role in today's society. It allows us to understand important trends and facts about how our world is shaping. We use advertisements as motivation in business environments and in our daily lives. Without the motivation to purchase a product many of us would not buy most of the things we have. It is just important to remember to use the essential values ​​and ethical behaviors of advertising. Works Citied Foley, J. (1999). Misplaced marketing comment. Ethics in advertising.In: Journal of Consumer Marketing. Vatican, Italy pp.220-221.Lantos, G. (1999). Motivating corporate moral behavior.In: Journal of consumer marketing. North Easton, Massachusetts, USA, pp.222-233. Taflinger, R. (1996). Sex and advertising. Washington, United States .